Privacy Policy
At PowerTerrace.com, we are firmly committed to safeguarding your personal information and upholding your rights to privacy and data protection. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you interact with our website and services. We recognize your trust and are dedicated to ensuring transparency, choice, and control regarding your personal data.
1. Scope and Role of Data Controller
This Privacy Policy applies to all personal data processed in connection with the website PowerTerrace.com and associated services, features, and digital properties.
PowerTerrace.com operates as the data controller, determining the purposes and means of the processing of your personal data. If you have questions or would like to exercise your rights, please contact us at [email protected].
2. Categories of Data Processed
We may collect and process the following categories of personal data:
a) Usage Data
Information regarding how you use our website, such as IP addresses, browser type, referring/exit pages, device type, session data, time stamps, pages visited, and interaction data.
b) Account Data
If you create an account or submit information through forms, we may collect your full name, email address, phone number, billing or shipping address, and authentication credentials.
c) Profile Data
This includes your preferences, purchase history, behavior on our site, saved items, wish lists, and engagement patterns.
d) Communication Data
Information you provide via customer support requests, live chat, email correspondence, or other contact mechanisms.
e) Technical Data
Device-specific information such as operating system, hardware identifiers, system configurations, browser settings, language preferences, and mobile carrier information.
f) Transaction Data
Details related to your purchase history, payment information (processed by third-party providers), delivery addresses, assigned order numbers, and fulfillment statuses.
g) Preference Data
Marketing preferences, cookie consent records, opt-in or opt-out decisions, and product or category interests.
3. Lawful Bases for Processing
We process your personal data pursuant to the following legal grounds, as applicable:
– Consent: When you have explicitly provided your permission—for example, subscribing to our newsletter or accepting non-essential cookies.
– Contractual Necessity: Where data is needed to perform a contract, such as fulfilling orders placed on PowerTerrace.com.
– Legitimate Interests: For purposes including fraud prevention, network security, product improvement, analytics, and ensuring website functionality, where such interests are not overridden by your rights.
– Legal Obligation: Where we are required to comply with legal or regulatory obligations.
4. Your Rights
Depending on your geographic location and applicable legislation—including the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA)—you may exercise the following rights:
– Access: Request access to the personal data we hold about you.
– Rectification: Request corrections to inaccurate or incomplete information.
– Erasure: Request deletion of your data where applicable (“Right to be Forgotten”).
– Restriction: Request that we limit the use of your personal data under certain circumstances.
– Portability: Request a copy of your data in a structured, commonly used, machine-readable format.
– Objection: Object to processing based on legitimate interest or direct marketing.
– Withdraw Consent: Where processing is based on your consent, revoke it at any time without affecting the lawfulness of prior processing.
To exercise any of the above rights, please contact us at [email protected].
5. Security Measures
We apply robust security measures, both technical and organizational, to safeguard your information:
– Data encryption (in transit and at rest)
– Access controls and authentication protocols
– Regular backups and disaster recovery procedures
– Employee privacy training and role-based data access
While no system is impenetrable, we continually refine our data protection strategies to minimize risk and respond swiftly to any incident.
6. International Data Transfers
Where your personal data is transferred outside of the European Economic Area (EEA), such transfers are conducted in accordance with applicable data protection laws, including the use of Standard Contractual Clauses and assessments of the data protection frameworks of recipient countries.
7. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or to comply with legal, regulatory, or contractual obligations. General retention periods include:
– Account Data: Retained as long as the account is active and for up to 3 years thereafter.
– Transaction Data: Retained for regulatory and accounting purposes for typically 7 years.
– Communication Data: Retained for customer service history for up to 2 years.
– Marketing/Preference Data: Retained until withdrawal of consent or inactivity over 2 years.
– Usage, Technical, and Cookie Data: Typically anonymized and retained for analytics up to 2 years.
8. Cookie Policy
We use cookies and similar technologies to enhance your experience on PowerTerrace.com, which may include:
– Essential Cookies: Necessary for basic site functionality, including security, authentication, and navigation.
– Functional Cookies: Improve functionality such as language preferences, saved settings, or assistance tools.
– Performance & Analytics Cookies: Help us understand user behavior to improve user experience and optimize performance (e.g., Google Analytics).
– Marketing Cookies: Track browsing activities to tailor ads and promotions relevant to your interests.
9. Cookie Management and Regulatory Compliance
In compliance with GDPR and CCPA, we offer clear mechanisms to manage your cookie preferences:
– Upon your first visit, a cookie banner will allow you to accept, reject, or customize cookie settings.
– At any time, you may update your preferences by accessing our “Cookie Settings” section found in the footer of PowerTerrace.com.
– If legally required, we obtain your prior consent before placing non-essential cookies.
– We honor Do Not Track (DNT) browser settings where technically feasible.
10. Children’s Privacy
PowerTerrace.com is not directed at or intended for use by children under 13 years of age. We do not knowingly collect, use, or disclose personal data from children under 13. If we become aware that such data has been inadvertently collected, we will delete it promptly.
11. Policy Modifications
We reserve the right to modify or update this Privacy Policy at any time to reflect changes in legal requirements, technology, or our business practices. Where changes are material, we will make reasonable efforts to notify you through appropriate channels, which may include email notifications or prominent announcements on PowerTerrace.com.
12. Contact Us
If you have questions, concerns, or wish to exercise your data protection rights, we encourage you to contact us at:
Email: [email protected]
Subject: Data Privacy Inquiry
13. Commitment to Compliance
We are fully committed to complying with all applicable privacy regulations, including GDPR and CCPA. Your trust is important to us, and we will continue to prioritize the responsible and secure handling of your data.
For any privacy concerns or clarification regarding this Privacy Policy, do not hesitate to reach out to us at [email protected].